![dtrt-cover](http://g-k-z.kr/wp-content/uploads/2020/09/dtrt-cover.jpg)
![dtrt-cover](http://g-k-z.kr/wp-content/uploads/2020/09/dtrt-cover.jpg)
DTRT key visuals
2018
Art Direction
Block out
First Thing First
Dear Matt
DTRT브랜드의 3개 상품을 위한 키 비주얼을 제작했다. 3개의 비주얼을 관통하는 논리를 세우고 그에 따라 비주얼의 계층구조와 레이아웃을 설계했다. 제형 레이어와 배경 연출, 카피라이팅이 제품의 소구포인트를 확실히 보여주고 있다.
I produced three key visuals of three products in the DTRT brand. By establishing logic for visuals, I composed image layers. The formula layer, background props, and copywriting show the feature of the product.
![dtrt-1 2](http://g-k-z.kr/wp-content/uploads/2020/09/dtrt-1-2.jpg)
![dtrt-1 2](http://g-k-z.kr/wp-content/uploads/2020/09/dtrt-1-2.jpg)
![block out dtrt](http://g-k-z.kr/wp-content/uploads/2020/09/block-out-dtrt.jpg)
![block out dtrt](http://g-k-z.kr/wp-content/uploads/2020/09/block-out-dtrt.jpg)
![ftf dtrt](http://g-k-z.kr/wp-content/uploads/2020/09/ftf-dtrt.jpg)
![ftf dtrt](http://g-k-z.kr/wp-content/uploads/2020/09/ftf-dtrt.jpg)
![dear matt dtrt](http://g-k-z.kr/wp-content/uploads/2020/09/dear-matt-dtrt.jpg)
![dear matt dtrt](http://g-k-z.kr/wp-content/uploads/2020/09/dear-matt-dtrt.jpg)