![Main 2*1 Joah-instagram-mockup-1](http://g-k-z.kr/wp-content/uploads/2024/01/Main-21-Joah-instagram-mockup-1.jpg)
![Main 2*1 Joah-instagram-mockup-1](http://g-k-z.kr/wp-content/uploads/2024/01/Main-21-Joah-instagram-mockup-1.jpg)
Joah Beauty Instagram
2023
Art Direction
I renewed the Joah Beauty Instagram organic content and graphic content. Overall, I followed a brand renewal strategy, where the audience might feel like they are looking at a mature woman’s vanity table with abundant natural lighting. I also used a typewriter font to connect emotionally with the audience.
Joah Beauty의 리브랜딩을 기점으로 오가닉 컨텐츠와 그래픽 관련 컨텐츠를 리뉴얼했다. 촬영 전략은 리브랜딩 이미지 전략을 따랐다. 자연광이 잘 드는 누군가의 화장대를 보고 있는 듯한 느낌을 살려, 최대한 자연스러운 맥락을 만들어내고자 했다. 그래픽 컨텐츠도 Sub fontset인 타입라이터체를 활용해 감성적인 부분으로 오디언스와 교감하고자 했다.
![JA_LS_EN_Eye Serum Concealer_GRP_SF_092123_2Y_ORGPDP_001](http://g-k-z.kr/wp-content/uploads/2024/01/JA_LS_EN_Eye-Serum-Concealer_GRP_SF_092123_2Y_ORGPDP_001.jpg)
![JA_LS_EN_Eye Serum Concealer_GRP_SF_092123_2Y_ORGPDP_001](http://g-k-z.kr/wp-content/uploads/2024/01/JA_LS_EN_Eye-Serum-Concealer_GRP_SF_092123_2Y_ORGPDP_001.jpg)
![JA_LS_Product combo shot_GRP_SF_103123_2Y_OGSC_001](http://g-k-z.kr/wp-content/uploads/2024/01/JA_LS_Product-combo-shot_GRP_SF_103123_2Y_OGSC_001.jpg)
![JA_LS_Product combo shot_GRP_SF_103123_2Y_OGSC_001](http://g-k-z.kr/wp-content/uploads/2024/01/JA_LS_Product-combo-shot_GRP_SF_103123_2Y_OGSC_001.jpg)
![JA_LS_GL_GRP_SF_092123_2Y_ORGPDP_001](http://g-k-z.kr/wp-content/uploads/2024/01/JA_LS_GL_GRP_SF_092123_2Y_ORGPDP_001.jpg)
![JA_LS_GL_GRP_SF_092123_2Y_ORGPDP_001](http://g-k-z.kr/wp-content/uploads/2024/01/JA_LS_GL_GRP_SF_092123_2Y_ORGPDP_001.jpg)
![JA_SL_Brow-Gel-&-Pencil_JBSP12_SF_120623_2Y_OGSC_Shot15-GIF](http://g-k-z.kr/wp-content/uploads/2024/01/JA_SL_Brow-Gel-Pencil_JBSP12_SF_120623_2Y_OGSC_Shot15-GIF.gif)
![JA_SL_Brow-Gel-&-Pencil_JBSP12_SF_120623_2Y_OGSC_Shot15-GIF](http://g-k-z.kr/wp-content/uploads/2024/01/JA_SL_Brow-Gel-Pencil_JBSP12_SF_120623_2Y_OGSC_Shot15-GIF.gif)
![1128 Social Media Text Hydrating Glow Cream Mist Text Callouts-3 9 16](http://g-k-z.kr/wp-content/uploads/2024/01/1128-Social-Media-Text-Hydrating-Glow-Cream-Mist-Text-Callouts-3-9-16.jpg)
![1128 Social Media Text Hydrating Glow Cream Mist Text Callouts-3 9 16](http://g-k-z.kr/wp-content/uploads/2024/01/1128-Social-Media-Text-Hydrating-Glow-Cream-Mist-Text-Callouts-3-9-16.jpg)
![JA_SL_Holidaybundle_GRP_IN_110623_UN_ULTDP_Bundle#02 9 169_16](http://g-k-z.kr/wp-content/uploads/2024/01/JA_SL_Holidaybundle_GRP_IN_110623_UN_ULTDP_Bundle02-9-169_16.jpg)
![JA_SL_Holidaybundle_GRP_IN_110623_UN_ULTDP_Bundle#02 9 169_16](http://g-k-z.kr/wp-content/uploads/2024/01/JA_SL_Holidaybundle_GRP_IN_110623_UN_ULTDP_Bundle02-9-169_16.jpg)
![1017 Rebrand Q&A Social Post-4 4_5 a](http://g-k-z.kr/wp-content/uploads/2024/01/1017-Rebrand-QA-Social-Post-4-4_5-a.jpg)
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![1017 Rebrand Q&A Social Post-4 4_5 b](http://g-k-z.kr/wp-content/uploads/2024/01/1017-Rebrand-QA-Social-Post-4-4_5-b.jpg)
![1017 Rebrand Q&A Social Post-4 4_5 b](http://g-k-z.kr/wp-content/uploads/2024/01/1017-Rebrand-QA-Social-Post-4-4_5-b.jpg)
![1017 Rebrand Q&A Social Post-4 4_5 c](http://g-k-z.kr/wp-content/uploads/2024/01/1017-Rebrand-QA-Social-Post-4-4_5-c.jpg)
![1017 Rebrand Q&A Social Post-4 4_5 c](http://g-k-z.kr/wp-content/uploads/2024/01/1017-Rebrand-QA-Social-Post-4-4_5-c.jpg)
![1017 Rebrand Q&A Social Post-4 4_5 d](http://g-k-z.kr/wp-content/uploads/2024/01/1017-Rebrand-QA-Social-Post-4-4_5-d.jpg)
![1017 Rebrand Q&A Social Post-4 4_5 d](http://g-k-z.kr/wp-content/uploads/2024/01/1017-Rebrand-QA-Social-Post-4-4_5-d.jpg)
![1128 Tint Stick Text Callouts-2 16 9](http://g-k-z.kr/wp-content/uploads/2024/01/1128-Tint-Stick-Text-Callouts-2-16-9.jpg)
![1128 Tint Stick Text Callouts-2 16 9](http://g-k-z.kr/wp-content/uploads/2024/01/1128-Tint-Stick-Text-Callouts-2-16-9.jpg)
![JA_SL_EN_BB cream_GRP_SF_103123_2Y_OGSC_gif](http://g-k-z.kr/wp-content/uploads/2024/01/JA_SL_EN_BB-cream_GRP_SF_103123_2Y_OGSC_gif.gif)
![JA_SL_EN_BB cream_GRP_SF_103123_2Y_OGSC_gif](http://g-k-z.kr/wp-content/uploads/2024/01/JA_SL_EN_BB-cream_GRP_SF_103123_2Y_OGSC_gif.gif)
![0922 Social Graphic Review Post-029_16 Slide 2](http://g-k-z.kr/wp-content/uploads/2024/01/0922-Social-Graphic-Review-Post-029_16-Slide-2.jpg)
![0922 Social Graphic Review Post-029_16 Slide 2](http://g-k-z.kr/wp-content/uploads/2024/01/0922-Social-Graphic-Review-Post-029_16-Slide-2.jpg)
![JA_SW_GRP_SF_103123_2Y_OGSC_Product Combo post](http://g-k-z.kr/wp-content/uploads/2024/01/JA_SW_GRP_SF_103123_2Y_OGSC_Product-Combo-post.jpg)
![JA_SW_GRP_SF_103123_2Y_OGSC_Product Combo post](http://g-k-z.kr/wp-content/uploads/2024/01/JA_SW_GRP_SF_103123_2Y_OGSC_Product-Combo-post.jpg)
![JA_SL_EN_GRP_SF_121823_UN_OGSC_Shot15](http://g-k-z.kr/wp-content/uploads/2024/01/JA_SL_EN_GRP_SF_121823_UN_OGSC_Shot15.gif)
![JA_SL_EN_GRP_SF_121823_UN_OGSC_Shot15](http://g-k-z.kr/wp-content/uploads/2024/01/JA_SL_EN_GRP_SF_121823_UN_OGSC_Shot15.gif)
![1115 Social Media Foundation Text Treatment Post-02 9_16](http://g-k-z.kr/wp-content/uploads/2024/01/1115-Social-Media-Foundation-Text-Treatment-Post-02-9_16-.jpg)
![1115 Social Media Foundation Text Treatment Post-02 9_16](http://g-k-z.kr/wp-content/uploads/2024/01/1115-Social-Media-Foundation-Text-Treatment-Post-02-9_16-.jpg)