2023-Joah Before rebrand-12023-Joah Before rebrand-1

Joah Beauty

Art Direction

Joah Beauty is a K-Beauty brand named after that transliterates the Korean word for "I like it." I directed the images to capture this brand message's fun and joyful essence, inspiring our audience to feel the same way. This concept lasted until Aug 2023, when the brand was rebranded.

한국어의 ‘좋아‘를 음차표기한 브랜드명인 Joah 이름 그대로, 브랜드 메세지 'I like it’ 의 유쾌하고 밝은 이미지를 담아 연출했다. 해당 컨셉은 리브랜딩 전인 2023년도 8월까지 지속되었다. 

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